Season’s Greetings!

The holiday’s are approaching rapidly!

This section was developed to provide you with materials and advice that will help boost your holiday sales.

Click Here to read USA Today’s report titled “More shoppers take online plunge; sales hit $670 million in record day” from last years Holiday Season.

Holiday Sales Methods

Did you know?

The day after Thanksgiving marks the busiest shopping day of the year. It is so busy in fact, it’s been coined “Black Friday” by retailers. On this special day, many large newspapers mail out a special edition of the newspapers chocked full of holiday advertisements.

Recommended Marketing Idea

We recommend running a full-page insert into your local newspaper this holiday season. Yes! That’s right, your CD-ROM brochure can be inserted into your local metropolitan newspaper right next to the popular coupons, comics and Sunday Parade® Magazine!

This method is very cost effective, and in comparison to traditional classified ads, more people will be seeing your advertisement. In fact, we’ve studied two national newspapers and found that brochures can be inserted for as little as $45 dollars.

Based on the statistic mentioned above, the best way to capture holiday sales is by placing your ad in the Sunday edition of your newspaper. More people read the paper on Sunday than on any other day of the week.

To capture Christmas sales, you’ll want to disperse your advertisement on any one (or a combination of) the four Sunday’s following Thanksgiving before Christmas.

For best results, we recommend running your two-sided brochure on colored paper to maximize your advertising efforts.

How To Get Started

1. Select the brochure you want to insert.
2. Customize the brochure with your contact information.
3. Call your local newspaper to explore inserting costs.
4. Have brochures copied then bring to newspaper for inserting.

Customers mail you payment and their order.

Once you start receiving orders you can take advantage of our FREE Drop Shipping Service!
Click Here for more information on how drop shipping works.

Other Ways to Sell During the Holidays

• If you have internet access, you can find hundreds of internet web sites (such as ours) that will allow you to post your ad for free. Click here to use our FREE ADVERTISING.
   
• Sell your CD-ROM titles on the popular eBay auction site.
   
• Place Local and National Classified Ad’s in newspapers.
   
• Distribute Direct-Mail (Booklets) Click here for more.
   
• Sell your products at Flea Markets or at a Saturday Market.
   
• Take advantages of Press Releases
   
• If your budget allows, create Television or Radio Commercials. Click Here for more information.

Holiday Sales Tips and Tricks

Take advantage of these EXCITING, PROVEN sales tips and tricks to help maximize sales from the forthcoming holidays!

1. Provide outstanding service.

In today's age of declining service standards, just offering good, old-fashioned customer assistance can help set you apart from competitors and ensure that shoppers patronize you rather than somebody else. Make it easy to do business with you, and customers will want to keep coming back.

2. Offer low-cost, high-value services.

Free gift-wrapping can help convince customers to shop with you vs. another company. Shipping -- it doesn't even have to be free -- can help customers get presents to faraway loved ones with a minimum of fuss. Both methods help shoppers and can increase sales.

3. Give and you'll receive.

Offer a small, FREE gift that draws customers in and get them buying again. People will want to reciprocate if they receive a gift from you, or they'll remember you when they need your product.

4. Join with other merchants for special promotions.

Allow a discount or percentage off any one item in your store. This is a popular way to attract more sales. People are quick to respond to limited-time offers and specials.

5. Offer promotions to people that celebrate other holidays.

Families that celebrate Hanukkah or Kwanzaa may feel left out in all the Christmas craziness. Help them with their holiday purchases, and they'll reward you with sales.

6. Hold a contest.

The key to Christmas sales is getting people to your store or web site. One way to increase traffic is by having a contest, the run an advertisement to let people know about the contest.

7. Put together the perfect package.

Take a cue from the gift-basket industry, which makes a bundle ever year by packaging items as gifts. Do the same with your offerings. Offer complimentary products in groupings, preferably prepackaged with holiday ribbon and wrapping paper. This makes it easy for the customer to make a quick selection. And the trimming for your business tree? Usually such bundled gifts offer higher margins and bigger average sales than unbundled products.

By simply following these tips you and your business should have a merry -- and profitable -- Christmas sales season.